![]() E-coupons can be used to attract coupon-prone consumers, increase product visibility, and encourage repeat ( Li et al., 2019). With the popularity of social media, it has become a trend for businesses to use it to promote their brands and products and electronic coupons (e-coupons) are one of the most important marketing methods. Note that the (A) social benefit-sharing behavior mechanism works in the form of social norms in sharing benefits to an individual's social networks the (B) product-benefit mechanism work in the form of product values and attributes. That is to say, the feeling of credibility and willingness to shares are covered by the social benefit-sharing behavior mechanism, while the product-benefit mechanism covers professionalism, feeling of credibility and willingness to share. In short, the research results of this study theoretically contributed to indicate the connection mechanism between (A) social benefit-sharing behavior and (B) product benefits. (3) The interlaced display of products and social psychology in the field of social marketing was also discussed in this study. In this case, benefits referred to advantageous products' attributes and values consumers found on the products such as credibility of the products. (2) People's sharing purpose is to promote their established social relationship via sharing the benefits to others. ![]() The research findings of this study showed that (1) community-based social marketing is covered in the social norm as social individuals frequently hope to share benefits with others. Moreover, this research used electronic coupons as the product from (1) the concept of social marketing and (2) the perspective of the social sharing behavior of consumers. This study suggested that familiarity and professionalism of the referral source have significant and positive impacts on the feeling of credibility of e-coupons, which promote consumers' willingness to share. This study aimed to (1) explore the correlated influential factors that promote consumers' sharing behaviors of electronic coupons, (2) identify relevant knowledge gaps on e-coupon sharing, and (3) develop a theoretical model to explain the e-coupon sharing behavior of consumers. 3Department of Marketing Management, Central Taiwan University of Science and Technology, Taichung, Taiwan.2School of Management, Guangzhou University, Guangzhou, China.1School of Business, Lingnan Normal University, Zhanjiang, China.It is a well-known fact in scholarly communication that there is a specific journal format for in-text citations and bibliography.An Shin Shia 1 Kuei-Feng Chang 2 * Yu-Huang Huang 3 Editing a citation style can be quite tedious and hence the development of citation tools is essential. ![]() The Citation Style Language (CSL) is an XML based language that simplifies citing references. The CSL Editor is an interface that allows you to find and modify citation styles that are appropriate for your document. You can find your desired citation style by searching for a journal’s name (that particular journal citation format will appear), searching by inputting an example of what the desired style looks like, or searching using the citation style name. If the style you need isn’t available, you can choose the one that’s closest to what you need and edit it. Once you have found your style or edited a style to match your needs, you can click “Install” in the case of a search result, or “Save” in the case of a style you’ve edited, to use it in your reference manager.ĬSL is an open source piece of software, which means that the community can contribute new formats. As a result, more than 8,500 citation styles exist in the CSL Editor Tool. This tool for bibliographic styles has proved quite valuable with more than 4,500 unique visitors to the CSL Editor site every month. ![]() As a result of its usefulness and open source nature, the CSL has also been used in many popular reference managers such as Mendeley, ReadCube, Zotero, and Papers. ![]()
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